For freelancers and solo consultants
Stop hoping the next client shows up.
I built an acquisition system that finds companies, researches them, writes to a named decision maker and handles the replies — on a schedule, without me. In ten weeks it wrote to 610 companies and produced a signed client. This is the course that shows you how to build exactly that, on your own server, for about the cost of a coffee a week.
One payment. Permanent access. No subscription, no seat, no upsell.
Measured, not estimated
Here is everything the system did.
1 July – 7 September 2026. Pulled from sent-mail logs and the full inbox, counted by company, not by email. Including the parts that do not flatter me.
610
companies contacted cold
Sourced, researched and written to by the system, not by hand.
1,080
emails sent in 10 weeks
653 first contacts, 427 follow-ups. Zero of them typed by me.
9.2%
of companies reacted
56 companies replied at all — including the noes.
12
real conversations
2.0% of all companies. A reply that went somewhere.
1
signed client
0.16%. One contract that pays for the whole setup many times over.
2.1%
bounce rate
14 bounces on 653 first contacts. Address quality is a solved problem.
Read that again before you buy.
One client out of 610 companies is 0.16%. That is roughly what cold outreach returns for everyone — the industry benchmark is one to two conversations per thousand emails, and anyone showing you a screenshot of 40% reply rates is selling you something. More volume did not improve my rate either: the week I sent 227 emails converted worse than the week I sent 113.
So the case for building this is not the hit rate. It is that the hit rate happens without you, every working day, forever, at running costs of roughly €35–115 a month. One signed retainer pays for a decade of it. That is the entire argument, and it is the only one I am going to make.
The freelancer trap
You already know how this goes.
A project ends. Suddenly there is time, and the panic arrives with it. You spend two weeks writing to people, you get a couple of replies, one of them turns into work — and the moment you are busy again, outreach stops dead. Six months later a client leaves and you start from zero, cold, with no pipeline and no leverage on price.
Every freelancer knows the fix is "do acquisition continuously". Almost nobody does, because doing it by hand means an hour a day of researching companies, hunting down who actually decides, and writing something that is not obviously a template. It is the first thing to go the moment real work appears.
The way out is not more discipline. It is removing yourself from the loop entirely — so that outreach keeps running at exactly the same rate in your busiest week as in your emptiest one.
What you end up with
A machine you own, not a tool you rent.
Acquisition stops depending on your mood
The system runs on a schedule whether you feel like selling today or not. That is the entire point. Most freelancers do outreach in the two weeks after a client leaves and never again.
You stop paying for lead databases
Every company, every decision maker name and every address in my pool came from open sources. Nothing bought, nothing scraped from a paywalled tool.
Every email says something true and specific
The system measures something real about each company before it writes. That is why 9.2% of them answered instead of 1%.
You own it
No per-seat SaaS, no platform that can ban you, no vendor raising prices. Your server, your database, your domains, your data.
It stays legal by construction
Opt-outs, suppression and record keeping are built into the send path, not bolted on. An objection can never be ignored because a human forgot.
You can prove what happened
Reporting that counts companies, uses cohorts and survives being looked at closely. You will know within four weeks whether an audience is worth continuing.
Full transparency
What it will cost you to run.
Not the course — the system. Every line item you will actually be billed for, before you decide whether this is worth it. Prices are what I pay, September 2026.
| What | What I use | €/month |
|---|---|---|
| Cloud server (always-on) A laptop is not an execution environment. This is not optional. | Hetzner CPX22 or smaller | ≈ 8 |
| 2–3 sending domains First year is often ~€27 total. Never send from your main domain. | IONOS, Namecheap, Cloudflare | ≈ 4 |
| One mailbox per domain Included in most hosting plans. Forwarded into your normal inbox. | IONOS Mail Basic or equivalent | ≈ 3 |
| An AI subscription for the writing layer Subscription, not pay-per-token API. The course explains why that matters. | Claude Pro ≈ €20 · Claude Max ≈ €100 | 20 – 100 |
| Uptime monitoring Free is enough. You need to know when a run dies silently. | Healthchecks.io free tier | 0 |
| Lead sourcing, enrichment, database, scheduling No bought lists, no €99/month sales-intelligence seat. | OpenStreetMap, public registries, SQLite, systemd | 0 |
| Realistic monthly total | 35 – 115 | |
Plus roughly €27 one-off (domains, first year). The spread depends entirely on which AI subscription you pick — everything else is fixed and cheap. There is no lead database fee in this table, and that is not an oversight.
The curriculum
14 modules. Roughly 7 hours.
Written, not filmed — so you can copy commands straight out of it and search it later. Every step is the step I actually took, including the ones that went wrong.
- 01
The reality check
What cold outreach actually returns, with my real funnel maths. Read this before you spend a cent — it will talk some of you out of it.
≈ 18 min
- 02
Standing on legal ground
B2B cold email in Germany, Austria, Switzerland, the EU, the UK and the US. What is allowed, what is not, and the opt-out machinery you must build before your first send.
≈ 26 min
- 03
Positioning and the offer you send
Who you write to and what you put in front of them. The offer decides your reply rate far more than the copy does.
≈ 22 min
- 04
The infrastructure
Server, domains, mailboxes, DNS. Every command, every setting, in the order you run them. Roughly one evening of work.
≈ 40 min
- 05
Deliverability and warm-up
SPF, DKIM, DMARC, the volume ramp, and how to measure whether you are landing in spam instead of guessing.
≈ 34 min
- 06
Sourcing companies for free
Building a lead pool from open data instead of buying a database. Thousands of qualified companies, zero list spend.
≈ 32 min
- 07
Enrichment and finding the decision maker
From a company name to a named human with a verified address, automatically. Plus the measurable-defect check that gives every email something true to say.
≈ 36 min
- 08
Qualification: who gets written to
The proof triad and the hard disqualifiers. Filtering hard is what separates a 9% reply rate from a 1% one.
≈ 24 min
- 09
The message
Structure, subject lines, length, the single hard finding rule, and the attachment question. Full templates you can adapt.
≈ 30 min
- 10
Sending — and the suppression list
The send pipeline and the machine-level suppression check that runs before every single email. This module exists because I got it wrong once.
≈ 28 min
- 11
Replies, classification and follow-ups
Reading the inbox automatically, sorting interest from rejection from opt-out, and the one follow-up that produced my only client.
≈ 26 min
- 12
Making it run without you
Scheduling, the AI writing layer, watchdogs, notifications, and the failure modes that make a run report success while sending nothing.
≈ 38 min
- 13
Measurement that does not lie
Cohort reporting, counting companies instead of emails, and why your weekly reply rate is almost certainly wrong.
≈ 24 min
- 14
Scaling tracks and killing them
Running several audiences in parallel, the stop rule, and what to do when the whole channel goes quiet.
≈ 22 min
Module 02, and why it exists
The part every other course skips.
Cold email is regulated, and the rules are genuinely different in Germany, Austria, Switzerland, the rest of the EU, the UK and the US. Most outreach courses handle this with a sentence telling you to "check your local laws". That is useless, and it is how people end up with a formal cease-and-desist in their inbox.
This course spends a full module on it: what a legitimate business interest actually means where you live, which countries you should probably not send to at all, what has to be in the footer, what you are required to keep, and — the important bit — how to build opt-out handling into the send path so that an objection cannot be ignored, even by accident.
I include this because I got it wrong once. A company asked me to stop, my reply classifier did not recognise the phrasing, and for three weeks nothing was stopping another track from writing to them again. Nothing did — but only by luck. Module 10 is the machinery I built afterwards so that luck is no longer part of it.
This is a practitioner's course, not legal advice. If your market is regulated, have a lawyer read your first template. The course tells you exactly which questions to ask them.
Is this for you?
I would rather you not buy it than buy it and be wrong about what it is.
Yes, if
- ✓ Freelancers and solo consultants who sell projects or retainers above ~1,000 €
- ✓ Anyone comfortable copying and pasting commands into a terminal
- ✓ People whose clients are businesses, not consumers
- ✓ Developers, designers, copywriters, SEOs, engineers, fractional specialists
- ✓ Anyone who has been meaning to "do outreach properly" for two years
No, if
- ✕ Anyone selling to consumers — cold email to private individuals is illegal in most of Europe, full stop
- ✕ People looking for a done-for-you service. This is a build-it-yourself course
- ✕ Anyone expecting a flood of clients. Read the numbers above again
- ✕ People who will not touch a command line at all
- ✕ Anyone wanting to blast a bought list of 50,000 addresses. The course actively works against that
One payment, permanent access
The complete build, start to finish.
€3,999 is what I charge to build this for someone as a service. This is the same build, done by you.
- ✓ All 14 modules, ≈ 7 hours of written instruction
- ✓ Every command, config file and template, ready to copy
- ✓ The compliance module and the suppression machinery
- ✓ The reporting method that tells you the truth in 4 weeks
- ✓ Free updates when the stack or the law changes
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Questions people actually ask
Is cold email to businesses even legal? +
In a B2B context, in most of Europe and the US, yes — under conditions, and the conditions differ by country. Germany works differently from Switzerland, which works differently from the UK. Module 02 covers Germany, Austria, Switzerland, the wider EU, the UK and the US separately, tells you which of them you should probably not send to at all, and specifies the opt-out and suppression machinery you have to build first. It is written to make you compliant, not to make you comfortable. It is not legal advice, and if your market is regulated you should have a lawyer read your first template.
Do I need to be a developer? +
No, but you need to not be scared of a terminal. Everything is copy-paste: commands to run, files to create, values to fill in. The scripts are plain Python with no dependencies beyond the standard library, so there is nothing to maintain. If you have never opened a terminal in your life, budget a frustrating first evening.
How long does the setup take? +
The infrastructure is one focused evening. Sourcing and enrichment for your first audience is a second one. Getting your writing right takes a week of iteration. You can be sending real first contacts within a weekend, but you should not be sending at volume for another two to three weeks — the warm-up ramp is not skippable.
What results should I expect? +
Honestly: fewer than you want. My measured numbers are on this page — 610 companies, 12 conversations, 1 signed client in 10 weeks. That is roughly the industry benchmark and I am not going to dress it up. The case for building this is not a high hit rate. It is that the hit rate happens without you, forever, at a cost of about a coffee a week — and one signed client pays for years of it.
Why is it 699 € and not a subscription? +
Because you are buying a build, not access. Once it runs on your server it costs you nothing further to me. There is no seat, no monthly fee, no lock-in. The compare-at price is what an equivalent build costs as a service.
Will this still work if a thousand people buy it? +
The infrastructure and the legal machinery are timeless. The specific wording is not — if everyone sends an identical template, the template dies. That is exactly why the course teaches you how to derive a message from a measured finding rather than handing you one script to copy. Module 09 is explicit about this.
Do I get updates? +
Yes. When something in the stack changes — a provider, an API, a legal ruling — the affected module gets rewritten and you keep access. One purchase, permanent access to the current version.
Is there a refund? +
Statutory withdrawal rights for consumers are waived when you access digital content immediately, and you will be asked to confirm that at checkout — that is the standard EU rule for digital products. Beyond that: if you have gone through the whole course and it is genuinely not what this page described, write to me and we will sort it out.
Build it once. Let it run for years.
A weekend of setup, €35–115 a month, and acquisition stops being something you have to remember to do.
Get the course — €699